Digital Marketing, also known as online marketing is the idea of spreading your brand information to numerous online channels. DM helps you stay competitive by giving financially savvy approaches to connect with your clients all the time. With competitors and buyers always looking online, adding DM (Digital marketing) to your marketing strategy is a must.
The benefits of online / digital marketing include:
- Speed to market - think social media
- Targeted audience - so that you can reach targeted audience
- Interactive - 2-way communication
- Great brand exposure + recognition - you're being seen regularly
- Measurable - tracking campaigns are realy easy, in real-time
- Adaptable - quickly adjust in response to a changing market
How do we create your marketing strategy ?
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Analyze your present situation
Your digital marketing will direct people/traffic to your product/target/service ie. to your website. So initially we need to verify that your website is ready to capture leads from that traffic. Our Focus is on conveying an interactive and mobile friendly experience in all that we do.
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Research your market
Do you know what your competitors are up to, what are they planning next? By what method can you improve your digital marketing efforts? We are here to create experiences rather than just talking and responding to the customers !
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Choose the right digital activities + channels
You must choose the right digital marketing activities. We need to know your sales process and ensure that your digital marketing efforts are aligned accordingly. For example - If you want to send emailers, are you already collecting the required data?
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Create an engaging + interactive strategy
We develop a digital marketing strategy, in line with your pocket, outline the stages and how we will measure the success. Implementation can be immediate.
Why partner with Zopsoft?
We are a creative team of over 25 full time, in-house staff who are results driven
We are here to decrease your workload. It's always better to concentrate on your business instead of doing everything on your own
You get things done. Its very easy to say "I can do this on my own", than actually doing it and doing it well
We take an active role in presenting new ideas and opportunities, so you can stay ahead of your competitors
We develop things professionally, staying up to date with the new facts and advancements
You will have a devoted manager for your projects to provide support and updates regularly